Home | Pretty in my Pocket (PRIMP)
Pretty in my Pocket (PRIMP), discover beauty products from a community of real women. Real women are real pretty.
Pretty in my Pocket (PRIMP) is the most powerful way to shop for beauty products online. Access beauty product ratings, reviews, looks, and perks from all of the major beauty retailers in one place. Use the PRIMP one cart to make a purchase across multiple retailers including Sephora, Ulta, Beauty.com, Drugstore.com, Target, Neiman Marcus, Nars, Tarte and more! We also partner with the best beauty influencers on the web to help connect content to products so you can see their expert recommendations, looks, and product reviews from a simple product search. We work with beauty brands through our network of beauty influencers who help market beauty products we love.