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Empowering beauty buying from the product recommendations of REAL WOMEN.
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Download | Pretty in my Pocket (PRIMP)
Download the best beauty app for all your shopping needs. Browse reviews & looks, Bag your favorite products, and Buy straight from the app!
Pretty in my Pocket (PRIMP) is the most powerful way to shop for beauty products online. Access beauty product ratings, reviews, looks, and perks from all of the major beauty retailers in one place. Use the PRIMP one cart to make a purchase across multiple retailers including Sephora, Ulta, Beauty.com, Drugstore.com, Target, Neiman Marcus, Nars, Tarte and more! We also partner with the best beauty influencers on the web to help connect content to products so you can see their expert recommendations, looks, and product reviews from a simple product search. We work with beauty brands through our network of beauty influencers who help market beauty products we love.