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PRIMP
IS A COMMUNITY,
A MARKETPLACE, AND
A MOVEMENT

OUR MISSION PRIMP is committed to creating a community and marketplace that helps inspire a new way to discover beauty and fashion trends - from real women.

OUR PURPOSE is to help women shop and discover what’s beautiful for them - clothes, cosmetics, accessories - from a totally empowered position - the position of radical self- acceptance. We exist to facilitate primping by building women up and by inspiring personal style in all its sizes, shapes, and possibilities. We’ve all observed the impact of the media’s benchmark of “perfection” - promoting beauty and fashion in association with airbrushed super models of a certain size, shape, skin/hair color. At PRIMP, we’re doing our part to shatter the media’s narrow definitions of “pretty” by promoting the Beautocracy - beauty by and for the people. Our community-sourced content and commerce platform enables this truth to manifest in fashion and beauty commerce - the origin and epicenter where we can make the most profound change. No one standard of beauty exists. A purchase is a vote. The positive effects of integrating a social value with commerce is incredibly powerful.

To "primp" means "to adorn with care." We want women to care about themselves -- to take joy in expressing their own personal style. PRIMP is committed to creating a community and marketplace that helps inspire a new way to discover beauty and fashion trends – from real women. It’s a Beautocracy – real beauty by and for the people.

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