Caroline founded PRIMP almost 6-years ago. The company started out by offering a free beauty app called Pretty in my Pocket. The app helped women discover beauty products from the recommendations of other women in the network. Over time, the Company grew the influencer network and built a platform that connects blogger inspiration to a shopping experience  - all in one place.

"I love working at PRIMP because it helps me serve my mission in life - to empower women to feel confident. Bloggers hit the bull's eye by personalizing the experience of primping, by inviting us into their worlds, giving us tips, advice, and inspiration on what to wear. These women not only have great content, but they are brave because they put themselves out there. Our Power Primpers, partner bloggers, inspired the Beautocracy - beauty by the people and for the people. Our hope is to surface their content, making it easier for you to discover them and get inspired by their looks, product favorites, and style ideas."






Hi! My name is Jess, and I’m the Power Primper Liaison and Director of Marketing for the PRIMP Network.  My job is to create blogger campaigns that are 110% successful for both our brand partners and our Power Primpers. The campaigns are bridges that connect brands to consumers by getting the word out about the beauty and fashion products bloggers strongly believe in.

I build all campaigns from the ground up, beginning with selecting each Power Primper. Then it’s time to assemble the teams, map out the plan, execute, report, and optimize. Being a top beauty blogger myself, I know how much work and passion goes into creating and promoting authentic content that speaks to real women. I love to empower women, both in our community of shoppers and our network of content creators, through PRIMP.






Hi there! As the Community and Affiliate Manager at Pretty In My Pocket, I connect the dots between our network of Power Primpers and PRIMP's website and user experience. I am also a beauty blogger and YouTuber and love sharing my tips and favorite products with my readers and viewers.

I know first-hand how overwhelming it can be to shop for beauty products. Not only are there so many products, but there's just as many opinions. Therefore, it is my mission to distil the authentic voices of our expert community into helpful tips, product reviews, and insight that's convenient, accessible, and shoppable.