THE PRIMP TEAM


 

CAROLINE VAN SICKLE

FOUNDER, CEO

Thank you for visiting our site! I founded PRIMP because I love beauty products, but I didn't love the way they were marketed to me as a woman. I was frustrated by the inauthenticity of photoshopped ads next to messaging that insinuated a narrow standard of beauty.

The majority of beauty ads in magazines felt dishonest to me. I became inspired by beauty bloggers who were not afraid to show their bare faces for the sake of benefiting their audience with a full makeup tutorial.

The beauty blogger community set the pace for delivering truth in beauty and beauty products. Beauty bloggers inspired the PRIMP purpose. We created our platform to connect tutorials, reviews, and YouTube videos to the exact products used by the bloggers and by members of the PRIMP community. This makes it easy to discover beauty products from the recommendations of real women. 

Previously, I worked in advertising and there is an element in advertising that is BS. So, at PRIMP we eliminate the BS factor. We don't allow traditional ads. If a brand wants to reach our beauty audience of nearly 20 million, they are welcome to do so only if they intend to surprise and delight us with something that will enhance the consumer decision journey.  

 

 

 

JESSICA SCULL

DIRECTOR OF MARKETING, HEAD OF CONTENT PARTNERSHIPS

Jessica is the beauty blogger behind loveforlacquer.com. With a reach of over 2.5 million, Jessica introduces her readers to new beauty products, nail polish swatches & much more. In 2013, she was named Next Top Beauty Blogger by Celebrity Stylist Rita Hazan and the following year created her own line of nail polish with ‘Tini Beauty. She has also been featured several times in the Walgreens exclusive magazine, Discover Beauty Within, Women’s World Magazine, Beauty INC and recently went to NYC to do a photoshoot for Olay. Love For Lacquer has covered events such as IMATS NYC, The Makeup Show and the SinfulColors x Kylie Jenner launch - Where she was featured on Extra TV the next day!   Jessica was also part of the 2015 CosmoProf Beaut-E-Zone and spoke at the Beauty Gone Viral Panel along with several other online influencers.

 
 

JAMIE LEWIS

AD SOLUTIONS AND MARKETING PARTNERSHIP MANAGER

I am the Pretty In My Pocket Manager of Ad Solutions and Marketing Partnership. I also am the beauty+ lifestyle blogger behind Makeup Life and Love. I love to share some of the greatest beauty trends, makeup tips and tricks, as well as my overpowering obsession of skincare. What started out as a hobby while working in Corporate America has turned into an extremely fulfilling passion of mine.

 
 
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NATALIE JEREBIC

SOCIAL AND CONTENT MANAGER

Hi there! As the Community and Content Manager at Pretty In My Pocket, I connect the dots between our network of Power Primpers and PRIMP's website and user experience. I am also a beauty blogger and YouTuber and love sharing my tips and favorite products with my readers and viewers. I know first-hand how overwhelming it can be to shop for beauty products. Not only are there so many products, but there's just as many opinions. Therefore, it is my mission to distil the authentic voices of our expert community into helpful tips, product reviews, and insight that's convenient, accessible, and shoppable.