What it is: A brilliant new lipstick formula that pushes the boundaries of color. What it does: Each lipstick holds intense amounts of pigment, resulting in extreme color intensity, clarity and vibrancy. This luxurious gelled base melts on contact, providing fully saturated color with a satin finish in one stroke. How to use: For full-intensity color, apply right from the bullet. Roll the lipstick up to smooth directly onto your lips. Its rich gel formula melts on contact, meaning you'll get full, even coverage in one stroke. Before applying color, perfect your pout with a base product. Color(s): ambrosial, blue beat, burnt violet, claretcast, cordovan, dionysus, doe, double fudge, driftwood, eros, fireworks, galaxy grey, gumball, habanero, hellebore, life's blood, lobster, marsala, medium rare, mulling spices, postmodern, smoked almond, stallion, toast and butter. Brand: M.A.C. Style Name: Mac Liptensity Lipstick. Style Number: 5263873. Available in stores.